In early October 2015, McDonald's announced their All Day Breakfast policy and menu. This came much to the pleasure of fast food lovers, breakfast fiends, Ronald McDonald, potheads, and the McDonald’s CEO, Steve Easterbrook — who implemented the plan, as reboot of sorts. The once almighty leader in fast food had been subject to an alarming two year earnings slump, facing formidable competition in the industry and a reckoning amid…
